
Change-Kommunikation Change communication · with Kristin Hanusch-Linser · Haufe 2023, in German
A must-read even for hardened change managers.
Review on Amazon.de, 5 out of 5 stars, translated from German · average of 8 ratings, as of October 2026
The Change Dilemma
Whoever changes nothing falls behind.
Every change has a price: effort, conflict, uncertainty. So waiting feels safe. It isn't. There is no standstill, only decline. Your audience sees why change almost never fails on strategy, but on how it is communicated. And what to do differently from tomorrow.
What your audience will experience
Four foolproof recipes for failed change: from change as a top-secret operation to the well-meant announcement “Only 10 % of you will lose your job”. Why leadership is already moving on while the workforce is still in shock. And what a swimming teacher with a handful of plastic fish does better than any PowerPoint.
What your audience will do differently afterwards
- Choose messages for the phase people are in, not the phase leadership has already reached.
- Build trust through frequency: four 15-minute conversations instead of one four-hour meeting a month.
- Move people with purpose rather than pressure. It is the biggest lever and costs the least.
Ideal forLeadership conferences before and during transformations · change programmes · HR and communication congresses
Created for Handelsblatt's Change Congress 2022 and continuously developed since. Based, among other sources, on the book “Change-Kommunikation” (Haufe 2023, in German), numerous change projects and a survey of more than 800 people in five companies.










